At Traditions Club and Community, William Cole coordinates all residential land and product development. Under the direction of the company, Traditions has become one of the most dynamic and successful residential developments in Bryan and College Station, Texas. 

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Residential land development is ultimately about anticipating the needs of the market and creating places where people want to be. Home prices in Traditions are the highest in the area, thanks to the highly-acclaimed Nicklaus Designed golf course and the beautiful Traditions Club clubhouse complex, which was also developed by William Cole on behalf of Traditions Acquisition Partnership, LP. Also at Traditions, the company has led the development and construction of three separate condominium projects, including The Casitas, Hidden Bridge Condominiums, and the Game Day Cottages at Traditions. Additionally, William Cole is a development partner of Parc at Traditions Senior Living Community.