Whether a town center, a neighborhood or a building, great places are products of planning, teamwork and execution.

Commercial and Mixed Use Development

Experiential development.  It’s more than a trend, it is the acknowledgment that big box retail succeeded in meeting the basic transactional needs of consumers but failed to provide meaning, memories and community.  We bring our hospitality and event management experience to our mixed use developments to provide ample connections between our spaces and the very essence of how people want to live their lives. 


An example of our approach is Lake Walk Town Center, a 40-acre mixed use development in Bryan, Texas.  William Cole is developing Lake Walk on behalf of Traditions Acquisition Partnership, LP.


Lake Walk Town Center is the home to The Stella Hotel, CHI St. Joseph Health MatureWell Lifestyle Center, POV Coffee House, Coterie Boutique and numerous events such as The Local (an artisan market), Eats & Beats, (our concert series), Saturday Morning Yoga, and the Atlas Athletics Race Series, which includes the CHI St. Joseph Health Gran Fondo bike ride and Sprint Triathlon. 


Future restaurant and residential components will add to the vibrant, walkable setting functioning as the social and shopping center of both ATLAS and its neighbor, Traditions Club and Community.

Mixed Use
William Cole Companies

4250 S. Traditions Drive

Bryan, Texas 77807

T: (281) 580-2085