Whether a town center, a neighborhood or a building, great places are products of planning, teamwork and execution.

Commercial and Mixed Use Development

Experiential development.  It’s more than a trend, it is the acknowledgment that big box retail succeeded in meeting the basic transactional needs of consumers but failed to provide meaning, memories and community.  We bring our hospitality and event management experience to our mixed use developments to provide ample connections between our spaces and the very essence of how people want to live their lives. 


An example of our approach is Lake Walk, the premiere mixed use community in Bryan/College Station.  William Cole is developing Lake Walk on behalf of Traditions Acquisition Partnership, LP.


Lake Walk Town Center is the home to The Stella Hotel, CHI St. Joseph Health MatureWell Lifestyle Center, POV Coffee House, The Children's Museum of the Brazos Valley and numerous events such as The Local (an artisan market), Eats & Beats, (our concert series), Saturday Morning Yoga, and numerous charitable events, including the CHI St. Joseph Health Gran Fondo bike ride. 


Future restaurant and residential components will add to the vibrant, walkable setting functioning as the social center of both Lake Walk and its neighbor, Traditions Club and Community.

Mixed Use